A Chinese press release is not an English press release translated. Editors read for different signals: the news value stated in the first sentence, the credentials and full Chinese name of the spokesperson, concrete figures, and the organisation's registered name in its official form. A release that opens with company background reads like an advertisement, and is discarded as one.
Translation adds a second layer of risk. Machine translation handles vocabulary well and register badly — it produces text that is technically Chinese and obviously foreign. Readers notice within a sentence, and so do editors, who are being asked to put their own name on it.
The guides below cover the structure Chinese editors expect, the elements that must be present before a release is publishable at all, how to brief a translator so the output reads as native writing, and the handful of conventions — names, titles, dates, units — where small errors cost the most.
1 guide in this section
A Chinese press release is not a translated English one. It is shorter, flatter, more literal, and built around a paragraph formula that Chinese edito…
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