Buyers increasingly research suppliers by asking an AI assistant instead of opening a search results page. That shift creates a new distribution question: which sources the assistant is able to read, and which of those it will actually quote.
The mechanics are more specific than most advice suggests. Crawlers used to train models — GPTBot, CCBot, Google-Extended — are separate from the crawlers used to retrieve live sources while composing an answer, such as OAI-SearchBot, PerplexityBot and ChatGPT-User. Blocking the first group does not remove you from AI answers; blocking the second does. A single wildcard rule in robots.txt can quietly delete a site from AI results while looking like a sensible privacy measure.
The guides below cover that distinction, what actually makes a page quotable, why clear factual statements and structured data matter more than keyword density, and where Chinese-language sources fit into an English-language discovery path.
1 guide in this section
There is no position one in an AI answer. A page is either retrieved and quoted, or it does not exist. The mechanics are close to ordinary SEO, but th…
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