Chinese media list / CCTV.com

Press release on CCTV.com

CCTV's official website — “reported by CCTV” does psychological work no portal can replicate

$1,000 / placement Editorial pre-approval · pay only after approval cctv.com

Who this outlet actually is

Operated by
China Media Group
Launched
1996
Type
Central-level news portal
Sections
News, business, technology, culture
Readers
Mass consumer audience, local governments, brand marketing teams

What makes it different

CCTV.com is the web home of China Central Television under China Media Group. A link with CCTV branding clicks noticeably better in Chinese social and search contexts. That prestige comes with the lowest acceptance rate in this tier — factual claims are checked line by line.

What clears its desk

CCTV.com's editors are most receptive to copy built around these situations:

  • Consumer product launches and brand campaigns
  • Exhibitions, trade fairs and city tourism
  • Corporate films and video-led announcements
  • Technology with a visible, demonstrable product

How it works

  1. Submit your draft
  2. We send it for editorial pre-approval
  3. Payment link issued only after it clears
  4. Typically live within five business days
  5. Declined at final review: revise and resubmit

Search indexing reference for this outlet: Excellent — historical experience, since actual indexing is decided by search engines and depends on copy quality and outlet weight. It is a reference, not a promise. Ranking position is never promised.

Questions buyers ask

Do I pay before the outlet approves my draft?

No. We send the draft for pre-approval first and only issue a payment link once it clears. If the outlet declines, no order is created and nothing is charged.

Can I choose which section the story appears in?

No. Sections are assigned by the outlet's editors based on subject matter. We can suggest one when we submit, but the decision is theirs. This is the main practical difference between a national outlet and a commercial portal.

How long does the whole process take?

Pre-approval normally comes back within one business day. Once you pay, publication usually follows within five business days, and we send you the live link.