Chinese media list / Xinhua Net

Press release on Xinhua Net

The state news agency's own website — Xinhua copy is what every Chinese outlet runs

$1,200 / placement Editorial pre-approval · pay only after approval news.cn

Who this outlet actually is

Operated by
Xinhua News Agency
Launched
1997
Type
Central-level news portal
Sections
Politics, business, technology, international
Readers
Policy researchers, corporate decision-makers, regional media

What makes it different

Xinhua is China's official state news agency; its dispatches are republished by virtually every outlet in the country, and Xinhua Net carries that authority online (listed on the Shanghai Stock Exchange in 2016). A release here reads as close to an official statement as commercial copy can get — which is why the desk scrutinises every policy-related sentence.

What clears its desk

Xinhua Net's editors are most receptive to copy built around these situations:

  • Technology breakthroughs and domestic substitution stories
  • Major investment, M&A and international agreements
  • Regional economy and industrial-belt participants
  • Industry indices or joint research releases

How it works

  1. Submit your draft
  2. We send it for editorial pre-approval
  3. Payment link issued only after it clears
  4. Typically live within five business days
  5. Declined at final review: revise and resubmit

Search indexing reference for this outlet: Excellent — historical experience, since actual indexing is decided by search engines and depends on copy quality and outlet weight. It is a reference, not a promise. Ranking position is never promised.

Questions buyers ask

Do I pay before the outlet approves my draft?

No. We send the draft for pre-approval first and only issue a payment link once it clears. If the outlet declines, no order is created and nothing is charged.

Can I choose which section the story appears in?

No. Sections are assigned by the outlet's editors based on subject matter. We can suggest one when we submit, but the decision is theirs. This is the main practical difference between a national outlet and a commercial portal.

How long does the whole process take?

Pre-approval normally comes back within one business day. Once you pay, publication usually follows within five business days, and we send you the live link.