Chinese media list / People's Daily Online

Press release on People's Daily Online

The official newspaper of China's ruling party runs this site — and other Chinese outlets re-cite it as a source

$1,500 / placement Editorial pre-approval · pay only after approval people.com.cn

Who this outlet actually is

Operated by
People's Daily
Launched
1997
Type
Central-level news portal
Sections
Politics, business, society, regional news, opinion
Readers
Government offices, state-owned enterprises, financial institutions, other media

What makes it different

People's Daily Online is the website of People's Daily, the official newspaper of the Communist Party of China; its holding company listed on the Shanghai Stock Exchange in 2012 — one of very few listed Chinese media. What buyers actually get is the ripple: “reported by People's Daily Online” is a construction other Chinese outlets reuse, so the endorsement travels beyond the page. It also explains the strictness — editors protect that role, and press-release boilerplate is rejected rather than edited.

What clears its desk

People's Daily Online's editors are most receptive to copy built around these situations:

  • Funding rounds, listings, major capacity or plant openings
  • National-level certifications, awards and standards work
  • CSR, rural revitalisation, green transition programmes
  • Research released jointly with an industry body or think tank

How it works

  1. Submit your draft
  2. We send it for editorial pre-approval
  3. Payment link issued only after it clears
  4. Typically live within five business days
  5. Declined at final review: revise and resubmit

Search indexing reference for this outlet: Excellent — historical experience, since actual indexing is decided by search engines and depends on copy quality and outlet weight. It is a reference, not a promise. Ranking position is never promised.

Questions buyers ask

Do I pay before the outlet approves my draft?

No. We send the draft for pre-approval first and only issue a payment link once it clears. If the outlet declines, no order is created and nothing is charged.

Can I choose which section the story appears in?

No. Sections are assigned by the outlet's editors based on subject matter. We can suggest one when we submit, but the decision is theirs. This is the main practical difference between a national outlet and a commercial portal.

How long does the whole process take?

Pre-approval normally comes back within one business day. Once you pay, publication usually follows within five business days, and we send you the live link.