Chinese media list / Zhihu

Press release on Zhihu

Zhihu — China's largest Q&A community (NYSE + HKEX listed); it owns the first page of many Baidu results

$20 / placement Direct placement · 48-hour turnaround zhihu.com

Who this outlet actually is

Operated by
Zhihu
Launched
2011
Type
Content platform (UGC)
Sections
Q&A, columns, topics
Readers
Highly educated users, professionals, decision-makers

What makes it different

Zhihu content ranks unusually well on Baidu — first-page results for countless queries are Zhihu threads. It is not a news outlet: copy is published as a branded-account article answering an industry question. For professional credibility and long-tail search presence, nothing else on this list behaves the same way.

What clears its desk

Zhihu's editors are most receptive to copy built around these situations:

  • Long-tail search visibility
  • Explainer and how-to content
  • Expert-authored answers in a category
  • B2B credibility with professional readers

How it works

  1. Place the order
  2. We schedule with the outlet
  3. Live within 48 hours on business days
  4. Link sent to you
  5. Removed within 30 days: one free republish

Search indexing reference for this outlet: High — historical experience, since actual indexing is decided by search engines and depends on copy quality and outlet weight. It is a reference, not a promise. Ranking position is never promised.

Questions buyers ask

Is search indexing guaranteed?

Indexing is decided by search engines, so single placements carry a historical indexing reference (High) instead of a promise: it reflects how past releases on this outlet performed and depends on copy quality and outlet weight. We submit every page to Baidu and Bing ourselves and check the result. Rankings are never promised.

How quickly does the story go live?

Within 48 hours on business days for most placements. If the page is taken down within 30 days for reasons on the outlet's side, we republish once at no extra cost.

Can I specify the exact section?

You can indicate a direction — business, technology, automotive, your industry — and that is respected in most cases. The precise section is assigned by the outlet.