Chinese media list / Toutiao
ByteDance's Toutiao — algorithmic distribution at mass scale, where value is feed exposure
Toutiao is among the highest-traffic news apps in China, and there is no front page — only a recommendation feed. The same article can reach hundreds or hundreds of thousands of readers depending on headline, lead image and first paragraph. The honest caveat: search placement is limited here — the platform decides. Its value is feed exposure, not search placement.
Toutiao's editors are most receptive to copy built around these situations:
Toutiao pages are published under a platform account and reach readers through the recommendation feed, so search exposure is limited (indexing reference: Low). Its value is feed exposure, not search placement.
Toutiao pages are published under a platform account and reach readers through the recommendation feed, so search exposure is limited (indexing reference: Low). Its value is feed exposure, not search placement.
Within 48 hours on business days for most placements. If the page is taken down within 30 days for reasons on the outlet's side, we republish once at no extra cost.
You can indicate a direction — business, technology, automotive, your industry — and that is respected in most cases. The precise section is assigned by the outlet.
